This client’s case is quite typical. The client studied business, with four subjects in the program related to marketing. After graduation, the client has continuously worked in marketing roles. With our assistance, the client successfully matched with an Australian chain hotel group, where Chinese customers account for approximately 30%–40% of the total customer base. Therefore, sponsoring a Chinese Market Specialist is logically sound.
- Educational Background: Business studies, including four marketing-related subjects
- Skills Assessment: Not required
- Nominated Occupation: Marketing Specialist
- Sponsoring Employer: Australian chain hotel group
- Visa Type: Subclass 482 Employer Sponsored Visa
Outcome: Visa granted successfully
Marketing Specialist (relevant experience): One year
Since graduation, the client has continuously worked in:
- Marketing promotion
- Brand and campaign planning
- Digital marketing-related roles
The client accumulated a complete and usable period of Marketing Specialist experience. This step is critical, as at least one year of experience is a prerequisite for a 482 visa application. It also establishes continuity in the occupational pathway for employer sponsorship.After joining the chain hotel group, the client continued working in marketing, with main responsibilities including:
- Hotel brand promotion
- Social media and digital marketing
- Event planning and market analysis
- Supporting marketing strategies across multiple hotel locations
This is not a “nominal” role, but a genuine, hands-on marketing position. The sponsoring employer in this case is an approved and eligible sponsor.
About the sponsoring employer:
- Chain hotel group
- Genuine business operations with a real employee structure
- The marketing position is highly relevant to business needs (30%–40% of customers are Chinese, creating a genuine need for a Chinese Market Specialist to manage and develop this segment)
对移民局来说，判断重点是：
1. Is the Position Genuine?
2. 是否符合公司业务需求
3. 是否不是“为签证而设岗”
From the Department of Home Affairs’ perspective,
the key considerations were:
1. Occupation alignment
- Marketing-related education
- Marketing Specialist occupation
- Highly consistent job duties
2. Explainability of work experience
even through
- The length of experience was not particularly long
- No formal skills assessment was provided
However:
- The career pathway was continuous
- Job duties were professional and relevant
- Employment contracts, payslips, and reference letters were provided
- The overall logic formed a complete and coherent closed loop.
3. Genuineness of employer sponsorship
- The hotel industry genuinely requires marketing roles
- Chain operations have an even greater need for branding and promotion
- Salary met market standards and complied with TSMIT requirements